What I was trying to design was a logo that displayed a 'green' approach to a usually non-green requirement...electricity. I thought about a logo that would convey electricity without any text telling you what it was. I tried to make the cord in the shape of a Q for Quantum but wasn't able to make it look right. I sam happy though with with the circular flow of the cord which to me resembled the green apptoach of taking from the earth and giving back to the earth. I discovered how important it is to make an image that is recognizable and one that will remain in the viewers mind.
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